From Farm to Face: A Brief History of Eminence Organic Skin Care

As superfoods and healthy-diet staples continue to permeate the beauty and skin care market, it’s hard not talk about Eminence Organic Skin Care, the natural skin care brand owned by the Hungary-based Koronczcay brothers. Long before the small-batch beauty brand founders began whipping up facial masks and serums in their kitchens, before the potential side effects of preservatives and artificial colors and fragrances were openly discussed and before sustainable business and farming practices became a worldwide trend, Attila Koronczay and Boldijarre Koronczay had been using fresh, hand-picked ingredients in their skin care formulas and championing mother nature for decades—six to be exact. No wonder the brand continues to seduce a loyal following of skin care purists, some of them are public personalities and high-

celebrities.

To get to know the brand a little bit more, we sat down with Attila, co-owner and general manager of Eminence Organic Skin Care. Here, he shared the brand’s humble beginnings, the superfoods behind each of its products and the one skin care tip he absolutely swears by!

Dermstore: You’ve built a successful company with an amazing line of natural products. How did it all start? 

Attila Koronczay: The defining experience that led my brother, Boldijarre, and I into the skin care industry was an unlikely one. The story begins in Hungary, when we were children. When I was 10 and my brother was four, he was diagnosed with a very rare form of leukemia. Our mother and grandmother fed him only natural, organic and Biodynamic® foods to help his body heal itself through the treatment process.

The entire family was amazed at how Boldijarre recovered through this natural healing. We knew then that we would start a mission to share the passion we had for natural ingredients with the world. Coupled with the knowledge from our mother and grandmother, who at that time worked in aesthetics, we set a goal to bring organic skin care worldwide. Ultimately, our dream has always been to help enhance people’s well-being through organic nutrition and skin care.

How did the company grow from a humble skin care company in Hungary to what it is now?

So, after high school, Boldijarre followed in our mother’s footsteps and became an esthetician. I completed my engineering degree, and we decided to move from Budapest, Hungary to Vancouver, Canada so we could share the message of the power of natural healing with as many people as possible.

At first, Boldijarre began working at a local spa, using products created from old world knowledge. This planted the roots of Eminence in North America. Then, my brother had a client from the X-Files TV series which was filming nearby. The client was amazed and word of mouth spread quickly about his organic facials and Hungarian-style massage techniques. Not long after, Boldijarre had a waiting list of three to four months, including many celebrity clients who started asking for more and more products. Using my background in engineering and logistics, I began to oversee the business portion of Eminence, bringing products from Hungary to North America, while Boldijarre concentrated on our growing clientele and aesthetics education.